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Contact:
Lisa Wuennemann
Patch Products, Inc.
1400 E. Inman Pkwy.
Beloit, WI 53511
(800) 524-4263 x 275
lisaw@patchproducts.com |
September 6, 2002
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November Promotion Pairs Patch and Kraft Foods
Taco Bell® Home Originals® and Malarky® Bring Families Together
for Food & Fun
(Beloit, Wis.) -- Game company Patch Products has teamed with Kraft Foods for a fourth quarter promotion featuring Taco Bell® Home Originals® and the Malarky® game. Taco Bell Home Originals hard shell taco dinner kits and 18-count and 12-count hard shell packages will carry one of five different in-pack inserts containing sample Malarky game cards. The overwrapped insert will feature three Malarky sample cards and a cover card featuring Patch and Taco Bell Home Originals, and a mention of the Million Minute Family Challenge™ program. An on-pack sticker will announce the free in-pack Malarky game cards. Product will hit store shelves in November 2002.
"Taco Bell Home Originals is a great brand for Patch to partner with," says Frank Beres, Promotions Manager at Patch Products. "We both are committed to bringing families together in a fun setting, which goes right along with the theme of the Million Minute Family Challenge."
About Kraft Foods
Kraft Foods, the nation's largest branded food and beverage company headquartered in the U.S., markets many of the world's leading food brands, including Kraft cheese, Maxwell House and Jacobs coffees, Nabisco cookies and crackers, Philadelphia cream cheese, Oscar Mayer meats, Post cereals and Milka chocolates, in more than 145 countries.
About Patch Products
Patch Products is a leading manufacturer and marketer of family entertainment products. Board games, card games, puzzles and foam sports toys are the core product lines with such top-selling brands as TriBond®, Blurt!®, Mad Gab®, Malarky®, PuzzlePatch® and Zoam® Light Tracker®. In addition, Patch has licensed games for PEOPLE Magazine, McDonald's®, *NSYNC, Backstreet® Boys™ and 98 Degrees.
About the Million Minute Family Challenge
Patch Products is leading the 2nd annual Million Minute Family Challenge , a grassroots effort encouraging interaction and communication among family and friends through playing board games. The goal is to encourage at least 1,000 families, groups or organizations in each state to play a board game together for 20 minutes or more. That's 1,000,000 minutes! This September through December, families and groups can play games and log their minutes at www.millionminute.com. Awareness for the Million Minute Family Challenge is being generated through partnerships with Hilton Hotels, Oscar Mayer and Taco Bell Home Originals.
Taco Bell and Home Originals are trademarks owned and licensed by Taco Bell Corp.
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