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Contact:
Barbara Uebelacker
Patch Products, Inc.
1400 E. Inman Pkwy.
Beloit, WI 53511
(800) 524-4263 x 246
barbu@patchproducts.com |
August 23, 2007 |
Patch Products helps Curves members exercise their minds
BELOIT, Wis. – Exercising minds while exercising bodies is the concept behind a partnership between Patch Products, a family
game manufacturer, and Curves International, the world’s largest fitness franchisor.
The six-week promotion of the award-winning What’s Yours Like?™ game will start Oct. 1 at about 5,000 participating centers.
The promotion is designed to improve Curves’ customer satisfaction and generate interaction among the women. It also
introduces Curves members to Patch Products’ line of family board games.
“Patch is excited to offer women working out at Curves another opportunity to play one of our fun family games,” said
Lisa Wuennemann, director of marketing at Patch. “Last year’s Buzzword promotion at Curves was a huge success, and we want
to continue our partnership. Playing a game while exercising is a great way to create conversation among the women.”
Participating Curves centers will receive a 31-by-22-inch write-on wipe-off board, pen, entry forms, ballot box and What’s
Yours Like? clue sheets to play the game with their members. The clues all describe the same thing. It could be a swimsuit,
neighbor, closet, hair or any of the other guess words in the promotion. Members will try to link all the clues together
to figure out what is being described.
About Patch Products
Patch Products, headquartered in Beloit, Wis., is a leading manufacturer and marketer of family entertainment products.
Board games, card games, puzzles and collegiate-licensed foam sports toys are the core product lines. Top-selling games
include Buzzword®, Such & Such®, Toss Up!®, Swap!® and the Jeff Foxworthy™ You Might Be a Redneck If…™ Game. For more
information, visit www.patchproducts.com.
About Curves International
Curves International is the largest fitness franchisor in the world with more than 10,000 locations in 57 countries. It is
the first fitness and weight loss facility dedicated to providing an affordable, one-stop exercise and weight management
program for women. For information, go to www.curves.com.
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