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Contact:
Lisa Wuennemann
Patch Products, Inc.
1400 E. Inman Pkwy.
Beloit, WI 53511
(800) 524-4263 x 275
lisaw@patchproducts.com |
August 12, 2002
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Patch Products and News America Marketing Collaborate on PEOPLE Magazine Game Sweepstakes
"Back to School, Back to Savings" runs in News America Marketing's
SmartSource magazine, in 750 newspapers August 18
Beloit, Wis. -- Game company Patch Products announced a joint promotion with News America Marketing, a News Corporation Company, for the SmartSource Magazine "Back To School, Back To Savings Sweepstakes." The sweepstakes will run on the inside front cover of SmartSource Magazine, inserted in 750 newspapers and read by 60 million consumers nationwide, on Sunday, August 18, 2002.
Patch Products will provide 800 PEOPLE Magazine games as Second Prizes in the Sweepstakes. In addition to exposure for the new PEOPLE Magazine Game, Patch Products receives a link from the SmartSource web site and inclusion in a SmartSource e-mail blast to approximately 300,000 subscribers.
The SmartSource Magazine "Back To School, Back To Savings Sweepstakes" runs August 18, 2002 through September 16, 2002. Those 18 and older can enter by filling out and mailing the entry in the August 18 SmartSource Magazine, or can enter online at http://www.smartsource.com. The Grand Prize is a five-year term $10,000 Orange CD™ from ING DIRECT, and First Prize is a three-day trip for two to the U.S. Space Camp at the U.S. Space & Rocket Center in Huntsville, AL.
"SmartSource Magazine is a great avenue to gain exposure for our new PEOPLE Magazine Game," says Frank Beres, Promotions Manager at Patch Products. "The wide distribution allows us to reach a large number of families during the important back-to-school time."
The PEOPLE Magazine Game, from Patch Products, brings to life over 1,000 celebrities and other notables through team play, a speedy pace and wagering. Players take turns in the spotlight while their teammates try to guess the identity of the famous person they're portraying by doing an impression, drawing a caricature, acting out a charade, or referencing TV shows or movies. Mini PEOPLE magazine play pieces are collected to win. Four or more players on two teams participate and the game is intended for ages 12 & up.
About Patch Products
Patch Products, which obtained licensing rights to create the PEOPLE Magazine Game, is a leading manufacturer and marketer of family entertainment products. Board games, card games, puzzles and foam sports toys are the core product lines with such top-selling properties as TriBond®, Blurt!®, Mad Gab®, Malarky®, PuzzlePatch® and Zoam® Light Tracker®. Patch has also licensed games for McDonald's®, *NSYNC, Backstreet® Boys™ and 98 Degrees.
About PEOPLE Magazine
PEOPLE, one of the most popular magazines in the world, is read by 37 million people each week. Its audience exceeds that of any movie opening and is nearly triple that of any of the four major TV networks. PEOPLE remains the widest-reaching entertainment event in the US each week. Currently in its 28th year, PEOPLE magazine remains true to the editorial concept it was founded upon in 1974: nothing fascinates people more than other people-especially celebrities. PEOPLE Magazine virtually founded personality journalism and continues to practice it today with ever expanding sections and new features including Scoop and StyleWatch.
About News America Marketing
News America Marketing is the leading single-source provider of advertising and promotional services for the in-store environment. Its products and services include: SmartSource Rewards™, SmartSource Shelftalk™, SmartSource Carts™, SmartSource AdSticks™, SmartSource Magazine®, SmartSource Coupon Machine™, SmartSource Shelfvision™, SmartSource.com™, SmartSource Aislevision™, SmartSource Radio®, Merchandising Services, SmartSource Shelftake One™ and SmartSource Floortalk™.
News America Marketing is a division of News Corporation Limited. The company's product portfolio, marketed under the Smart Source brand name, consists of the first branded free-standing insert, known as SmartSource Magazine, various in-store advertising and promotional products, merchandising services and turnkey telephone promotions. These products and services allow marketers to deliver a brand message to over 200 million consumers each month via a network of 750 newspapers and 33,000 supermarket, drug and mass merchandisers locations across the country, including Albertson's, Kroger, Winn Dixie, CVS, Eckerd, and Rite Aid. The SmartSource iGroup, a subsidiary of News America Marketing, manages News America's targeted marketing businesses. News America Marketing has operations in the United States, Canada, Europe, Asia, Australia and South America.
News Corporation Limited (NYSE: NWS, NWS.A; ASX: NCP, NCPDP; LSE: NEWCP) is one of the world's largest media companies, with total assets as of September 30, 2001 of approximately US$43 billion and total annual revenues of approximately US$14 billion. News Corporation's diversified global operations in the United States, Canada, the United Kingdom, Australia, Latin America and the Pacific Basin include the production and distribution of motion pictures and television programming; television, satellite and cable broadcasting; the publication of newspapers, magazines, books; the production and distribution of promotional and advertising products and services; the development of digital broadcasting; the development of conditional access and subscriber management systems; and the creation and distribution of popular on-line programming.
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