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July 09, 2001 |
Contact: Lisa Kulow
Patch Products, Inc.
1400 E. Inman Pkwy.
Beloit, WI 53511
(800) 524-4263 x 239
lisak@patchproducts.com
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Patch Products to Serve up Fun at T.G.I. Friday’s® Restaurants
Beloit, Wis. -- Patch Products, Inc. and T.G.I. Friday’s® restaurants have joined forces for a fourth quarter in-restaurant promotion. September through
December 2001, decks of Patch Products’ top-selling Malarky® and Mad Gab® game cards will be at the bars in 497 T.G.I. Friday’s restaurants in the
U.S. to entertain guests. As a retail portion of the promotion, Malarky games sold will feature “As played at T.G.I. Friday’s” on the packaging.
In addition, T.G.I. Friday’s restaurants will distribute to their guests 200,000 $5 rebates off Patch Products’ Malarky®, Blurt!®, Mad Gab® and Best of
TriBond® board games. Consumers can purchase one of these four games from any retailer, then send the rebate and sales receipt to Patch Products for
redemption. The rebate is valid through October 31, 2001. The rebate allows T.G.I. Friday’s guests who enjoy playing the games at the restaurant, a
special price for a limited time.
“T.G.I. Friday’s provides the perfect atmosphere for Mad Gab and Malarky,” says Tracy Dudkiewicz, VP Promotions at Patch Products. “When you add
FUN to food and friends, you have a party. By providing entertainment, we are providing fun, and we think people will enjoy our games enough to add them
to their holiday wish list.”
“Partnering with Patch Products and their games supports our efforts to ensure that our guests have fun while they enjoy great food and beverages at T.G.I.
Friday’s restaurants,” says Janna Markle, senior director of brand licensing. “This will give our guests the opportunity to interact with each other and connect
in a different way.”
In Malarky, one player, without anyone else knowing who, is given the actual answer to questions that we often think about but rarely solve, like “Why is red
wine not supposed to be chilled?” or “Why are racquetballs blue?” Everyone else relies on their imagination to come up with believable bluffs. The laughter
begins when players reveal their solution and must decide – is this the real answer? Or is it Malarky?!
The object of Mad Gab is to sound out a group of words until you can “hear” the answer. Repeat out loud the following words, “ALE HALF RYE HIT.”
Did you hear yourself saying, “A laugh riot?” In Mad Gab, It’s Not What You Say, It’s What You Hear!™
Patch Products, headquartered in Beloit, Wis., is a leading manufacturer and marketer of family entertainment products. Board games, card games, puzzles
and foam sports toys are the core product lines with such top-selling brands as TriBond®, Blurt!®, Mad Gab®, Malarky®, PuzzlePatch® and Zoam®
Light Tracker®.
# # #
Note to the Editor: Carlson Restaurants Worldwide Inc., the parent company of TGI Friday’s Inc., is a privately held company owned by
Minneapolis-based Carlson Companies, Inc., a world leader in the hospitality, travel and marketing industries. As of May 21, 2001 Carlson Restaurants
operates, franchises and licenses 706 restaurants in 53 countries, including T.G.I. Friday’s. Carlson Restaurants Worldwide is included in the Carlson
Hospitality Worldwide division of Carlson Companies, Inc.
For more information on the Friday’s brands, visit http://www.Fridays.com.# # #
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