Patch partners with licensing group to expand its out-of-this-world Planet Sock Monkey line

04/11/2013

FOR IMMEDIATE RELEASE

Contact       
Mary Dolan                       
Patch Products, Inc.
(800) 524-4263, ext. 246

maryd@patchproducts.com


BELOIT, Wis.— Patch Products is pleased to announce an agreement that will bring its highly-anticipated Planet Sock Monkey™ line to more people in new and exciting ways. Patch has signed a licensing deal with Firefly Brand Management on behalf of its daring new soft doll line.

Patch’s new Planet Sock Monkey line connects us all in unexpected ways with irreverent humor, style and love. Each 10" knit sock monkey comes dressed in a signature style, complete with detailed, eye-catching accessories. These characters are only available for a limited time, and more characters will arrive to take their place.

Firefly is a diverse, global brand management and licensing service. The licensing partnership will allow the Planet Sock Monkey likeness to make its way to consumers in a variety of new consumer goods.

“With a combined familiarity, irreverence, and humor Planet Sock Money will offer a fresh brand that will work across a multitude of categories and demographics,” said Rachel Dahlen, partner with Firefly Brand Management. “We are thrilled to be representing Planet Sock Monkey. We believe this property will be the next big thing, and we will be putting all our resources behind it at Firefly. The future is bright on Planet Sock Monkey.”

Planet Sock Monkey is the cosmic combination of socks, monkeys and attitude. A number of theories exist as to their creation and the origins of their home planet.

For more information, visit
patchproducts.com or call 1-800-524-4263.

Patch Products is a family-owned company, leading the toy industry in design, manufacturing and marketing of games, children’s puzzles, preschool toys, creative activities and teaching tools. Since 1985, Patch has developed high-quality, award-winning products that enrich lives by providing fun and interaction. Top-selling brands include Buzzword®, Farkle, What’s Yours Like?®, 5 Second Rule®, Take ‘N’ Play Anywhere™, 3D Sneaky Puzzles®, Don’t Rock the Boat®, Perplexus™, The Game of THINGS…™, Smethport™, Lauri®, Tall-Stacker™ and Wooly Willy®. As its presence grows, Patch continues to focus on innovation in building brands and creating new categories.