Million Minute Family Challenge surpasses goal, proves game play is alive and well!

01/04/2013

FOR IMMEDIATE RELEASE

Contact   
Mary Dolan                       
Patch Products, Inc.
(800) 524-4263, ext. 246

maryd@patchproducts.com

BELOIT, Wis.— At a time when so many people are entertained by tablet computers and mobile phones, is it possible for people to play enough games to log one million minutes of game play in a four-month span? Game enthusiasts across the United States once again proved it is, logging a total of 1,060,940 minutes during the 12th year of the Million Minute Family Challenge!

Game-play also proved to be an outlet for many families affected by Hurricane Sandy. The Agin family in New Jersey – avid participants of the Million Minute Family Challenge since 2005 – logged more than 500 minutes of game play in the aftermath of Sandy.

Virginia logged the most minutes of game play, with 132,019 minutes. Other states with leading totals:
•    Missouri: 123,503
•    Idaho: 113,492
•    California: 93,209
•    Illinois: 91,492
•    Texas: 82,986

The group that logged the most minutes was Marshall Public Library in Pocatello, ID with 113,488 minutes. Other groups with leading totals:
•    Hidden Lake Care Center in Raytown, MO: 99,008
•    FCCC Coleman School in Culpeper, VA: 67,503
•    REACH Homeschool Group in Locust Grove, VA: 52,606
•    Gustavus Inc. in Bryan, TX: 33,855

More than 300 Girl Scout troops participated; a troop from Acton, CA was the top minute-logging group with 14,070 minutes. Many Girl Scouts also opted to earn the elective Patch Products Girl Scout patch, made available last year for playing games.

In addition to scouts, church groups, social gaming groups and families participated. More than 800 groups took part in this year’s challenge, which is a grassroots effort started by Patch Products to encourage face-to-face time among families and friends, as a way to get away from our mobile phones, computers and television screens – even if for just a few minutes.

For more information on Million Minute Family Challenge, visit
millionminute.com or call 1-800-524-4263.

Patch Products is a family-owned company, leading the toy industry in design, manufacturing and marketing of games, children’s puzzles, preschool toys, creative activities and teaching tools. Since 1985, Patch has developed high-quality, award-winning products that enrich lives by providing fun and interaction. Top-selling brands include Buzzword®, Farkle, What’s Yours Like?®, 5 Second Rule®, Take ‘N’ Play Anywhere™, 3D Sneaky Puzzles®, Smethport™, Lauri®, Tall-Stacker™ and Wooly Willy®. As its presence grows, Patch continues to focus on innovation in building brands and creating new categories.