To be a leading international toy company, recognized as such by our innovative products, stable financial foundation, high caliber of employees and commitment to those with whom we do business.
The highest quality, family-friendly products on the market.
A stable financial foundation of profitable growth, built by employees who are hard working, challenged and satisfied.
The experience we give consumers who use our products to learn, play, relax and enjoy each other.
A pledge to be honest, respectful and supportive to our business associates, local, national and international communities and ourselves.
The edge we have over our competitors to innovate, produce, distribute, market, contribute and sell above the highest expectations.