Our Mission

  Patch color graphic small (Patch_graphic_only_SML.jpg)Our Mission

To be a leading international toy company, recognized as such by our innovative products, stable financial foundation, high caliber of employees and commitment to those with whom we do business.

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The highest quality, family-friendly products on the market.

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A stable financial foundation of profitable growth, built by employees who are hard working, challenged and satisfied.

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The experience we give consumers who use our products to learn, play, relax and enjoy each other.

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A pledge to be honest, respectful and supportive to our business associates, local, national and international communities and ourselves.

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The edge we have over our competitors to innovate, produce, distribute, market, contribute and sell above the highest expectations.