Our Mission

Main office building

 small graphic logo


To be a leading international toy company, recognized as such by our innovative products, stable financial foundation, high caliber of employees and commitment to those with whom we do business.

P is for Products
The highest quality, family-friendly products on the market.

A is for Assets

A stable financial foundation of profitable growth, built by employees who are hard working, challenged and satisfied.

T is for Togetherness
The experience we give consumers who use our products to learn, play, relax and enjoy each other.

C is for Commitment
A pledge to be honest, respectful and supportive to our business associates, local, national and international communities and ourselves.

H is for Hard Work
The edge we have over our competitors to innovate, produce, distribute, market, contribute and sell above the highest expectations.